active counterfeiters

How to spot even the best fake Chanel and Gucci

Luxury handbags are what most women lust for.

But is that beauty you saw on Instagram the real deal?

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SEVEN RED FLAGS TO SPOT A-GRADE FAKES

With more than R6 million worth of knockoffs of luxury designer brands like Gucci and Chanel recently confiscated by police, it is important to know how to spot a fake.

And although most shoppers think they’ll never be conned, 70% might have unknowingly bought a fake.

“South Africa has become a hotspot for ‘triple A-grade’ fakes,” says Michael Zahariev, co-founder of the luxury reseller and authenticator, Luxity.

“These look so much like the genuine article that even a brand enthusiast would struggle to tell the difference,” he adds.  

Gucci, Chanel, fake, counterfeit, shopping
Be careful when shopping online. Image: @weihougeyan | Instagram.

Most ‘triple A-grade’ fakes are being sold online, with websites accounting for 41% of sales, followed by online marketplaces (32%) and social media sites (28%).

Shoppers buying from a flea market might know they are getting a fake, but shopping through social media channels, is more than dangerous than you think.

“In fact, social media analytics firm Ghost Data reportedly identified more than 26,000 active counterfeiters’ accounts operating on Facebook between June and October 2021 and over 20,000 active counterfeiters’ accounts on Instagram,” shares Zahariev.

WhatsApp has been found to be the preferred communication channel used by crooks, with 75% using the platform,” he adds.

SEVEN RED FLAGS TO LOOK OUT FOR TO AVOID BEING SCAMMED

1. NO RETURNS OR EXCHANGES

Swindlers don’t allow these – a sure sign that their items are fake. 

2. IF THE PRICE IS TOO GOOD TO BE TRUE, IT PROBABLY IS

Prices of triple A-grade’ fakes are not be as high as the genuine item, but high enough

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