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London Fashion Week ushers in a new age of luxury consumerism

London Fashion Week returned to the UK capital this week, boasting a teeming line up of 127 brands that showed through a series of runways, presentations and events throughout the city. Like always, the fashion week continued to put its emphasis on emerging designers and new names, bolstering their platform via its NewGen initiative. However, over the five-day period it wasn’t just the anticipation surrounding what the innovative young designers would present that had people buzzing, but that of eagerly awaited debuts and special occasions that were taking to London for the first time.

Luxury prevails in the fashion capital

And the event seemed to have rolled around right on time, just as the English capital was experiencing something of a luxury fashion revival. The sector is seemingly thriving in London, indicating a hint of promise for luxury despite the region braving the current cost-of-living crisis alongside record-breaking inflation. This was evident in a recent report by Savills, which stated that premium fashion brands were continuing to dominate the city’s retail landscape, moving in at a rate slightly higher than pre-pandemic. The property consultants found that there were some 21 international fashion and footwear brands that had opened debut London stores in the last year, double that of its 2021 figure. And the optimism is predicted to continue over the coming year, with more expected to come.

London Fashion Week street style. Image: British Fashion Council
London Fashion Week street style. Image: British Fashion Council

This sentiment was reflected in LFW’s lineup this season, where a number of luxury brands had either returned to the city or made their debut. However, unlike its Parisian and Italian counterparts, LFW relies more on that of young talent and emerging names, which take up the bulk of the schedule in the form of

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