MASK UP: Dior has partnered exclusively with French innovation lighting company Lucibel to use and commercialize LED mask technology.
Designer Olivier Lapidus worked with Lucibel to create the beauty mask. He had for many years focused on innovative textiles, especially light-related fabrics. In 1999, Lapidus sent down a fashion runway what he billed to be the first “luminous dress,” created with a specially woven jacquard and optical fiber technology.
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Lapidus’ creations have been used in the scientific field, too, to help treat babies with jaundice, for instance.
He was contacted by Frédéric Granotier, founder and president of Lucibel, about a possible collaboration. The designer was shown the hardware of Lucibel’s existing beauty mask for semiprofessional use and the creams to be used with it to help fight facial wrinkles.
A brainstorm ensued, and Lapidus became knowledgeable about LED technology. Eighteen months later, Lucibel’s pro product became the over-the-counter OVE beauty mask, created with women and men in mind. It got two patents, new ergonomy and uses photobiomudulation technology.
LED photobiomodulation, a specialty of Lucibel over the past eight years, employs a cold red light to stimulate and regenerate cells The quantity of the light emitted differs on each square centimeter of a face for the most efficiency.
“Because the body is made up of living cells that have a vital need for exposure to light, the mask acts first of all as a natural energy source to balance the metabolism, restore harmony and sooth the mind,” said Dior in a statement. “Young skin sees an instant effect on quality and imperfections (reduced pore diameter, rebalanced sebum levels and a luminous complexion). More mature skin sees an antiaging action that is strengthened over time (smoothed wrinkles, elasticity and volume density).”
Dior claims that from the first