Whitney Peak Makes History as The First Black Spokesperson for Chanel Coco Mademoiselle


er beauty and youthful spirit have earned her starring roles in Hocus Pocus 2, the Gossip Girl reboot and Netflix’s Chilling Adventures of Sabrina. Lounging against crisp white sheets clasping an oversized bottle of Chanel’s Coco Mademoiselle, Whitney Peak is the super chic It-girl we try and (more often than not) fail to imitate.

Over the past year, Peak has gone from strength to strength, making giant leaps within the film and tv industry. So it was inevitably only a matter of time before the fashion industry came calling on the young Canadian actress and all her boundless energy.

As it turns out, Chanel is the luxury fashion house to sign Peak first, with the brand announcing the actress as the new face of their iconic Coco Mademoiselle fragrance today, in a move which makes her the very first black face of the brand’s signature fragrance.

Peak has strong ties with Chanel, having acted as a brand ambassador for the brand’s US market in 2021, before becoming a muse of the 22 handbag campaign last year. Now the 20-year old is excited to continue developing her relationship with the French fashion house on this lates endeavour.

Coco Mademoiselle is a bold and more-ish blend of jasmine, rose, patchouli and vetiver, seasoned with citrus. A long time crowd pleaser since its arrival in the early noughties, this is that scent you grew up wanting to swipe off your grown up sister’s dressing table.

“There is a mystique, a mystery… and when you have the right fragrance, it gives you an air of confidence,” says the emerging actress, embodying the spontaneous spirit of a young Gabrielle. “Coco Chanel is that girl. She is unconventional.”

With lots more inevitably around the corner, Peak is nevertheless firmly rooted in the present.

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TBT: An Ode to Chanel’s Graffiti Backpack

When you think Chanel, what’s the first thing that pops into your head? Is it the brand’s ubiquitous CC logo or Classic Flap Bag? What about its ability to put on a themed runway show like no other? Maybe you think of the brand’s myriad of novelty bags like the Chanel Cassette Tape Bag or the Chanel Doll Clutch. Or, if you’re anything like me, you think of the brand’s many seasonal runway bags that reached icon status over the years.

For me, one of those icons is the divisive Chanel Grafitti Backpack from the brand’s Spring/Summer 2014 collection. Debuted on the runway during Paris Fashion Week in September of 2013, it’s hard to believe it has been nine years since this cult favorite first graced us with its presence.

*Wipes tears, knowing full well I’ll never own it*

A Favorite of the Stars

When the bag was released, it started a frenzy of sorts. While some people absolutely hated it, others were obsessed, clamoring to get their hands on one (I was definitely part of the latter, I guess I’ve got a thing for bags that most people despise). The Chanel Grafitti Backpack would go on to become an early 2010s icon, with one celeb after the next sporting it on the streets (Khloe Kardashian, Bella Thorne, Chloe Grace Moretz and Lily Allen among others). The bag garnered a lot of attention thanks to its $3,400+ price tag for a canvas backpack (keep in mind a small Boy Bag made of leather cost $3,700 at the time).

Art Inspired

Designed by the late Karl Lagerfeld, The entire collection that season was inspired by the arts, which was culturally relevant during its creation. There was a lot of volatility happening within the art world, and Lagerfeld didn’t miss a

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