coco mademoiselle

Whitney Peak Makes History as The First Black Spokesperson for Chanel Coco Mademoiselle


er beauty and youthful spirit have earned her starring roles in Hocus Pocus 2, the Gossip Girl reboot and Netflix’s Chilling Adventures of Sabrina. Lounging against crisp white sheets clasping an oversized bottle of Chanel’s Coco Mademoiselle, Whitney Peak is the super chic It-girl we try and (more often than not) fail to imitate.

Over the past year, Peak has gone from strength to strength, making giant leaps within the film and tv industry. So it was inevitably only a matter of time before the fashion industry came calling on the young Canadian actress and all her boundless energy.

As it turns out, Chanel is the luxury fashion house to sign Peak first, with the brand announcing the actress as the new face of their iconic Coco Mademoiselle fragrance today, in a move which makes her the very first black face of the brand’s signature fragrance.

Peak has strong ties with Chanel, having acted as a brand ambassador for the brand’s US market in 2021, before becoming a muse of the 22 handbag campaign last year. Now the 20-year old is excited to continue developing her relationship with the French fashion house on this lates endeavour.

Coco Mademoiselle is a bold and more-ish blend of jasmine, rose, patchouli and vetiver, seasoned with citrus. A long time crowd pleaser since its arrival in the early noughties, this is that scent you grew up wanting to swipe off your grown up sister’s dressing table.

“There is a mystique, a mystery… and when you have the right fragrance, it gives you an air of confidence,” says the emerging actress, embodying the spontaneous spirit of a young Gabrielle. “Coco Chanel is that girl. She is unconventional.”

With lots more inevitably around the corner, Peak is nevertheless firmly rooted in the present.

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Chanel unveils actress Whitney Peak as first black fragrance ambassador

By Amanda Pauley

The Gossip Girl star is the face of the luxury brand’s Coco Mademoiselle fragrance and new complementary hair perfume

Peak is the new face of the brand’s Coco Mademoiselle fragrancechanel-unveils-actress-whitney-peak-as-2.jpeg”/

Peak is the new face of the brand’s Coco Mademoiselle fragrance

 Chanel has named actress Whitney Peak as its first black fragrance ambassador. 

The Gossip Girl reboot and Hocus Pocus 2 star is the new face of the French fashion house’s Coco Mademoiselle fragrance. 

Peak is already a US brand ambassador and featured in Chanel’s 2022 handbag campaign. 

The 20-year-old follows in the footsteps of supermodel Kate Moss and actress Keira Knightley, who both served as ambassadors for the fragrance.

“Whitney’s joy, spirit and energy are contagious,” said a Chanel spokesperson. 

“She is the embodiment of today’s youth whose curiosity, confidence in life, appetite for experiences and lack of preconceptions echo the temperament of the young Coco Chanel.

“She is the incarnation of Coco Mademoiselle’s original personality.

“A young woman who moves towards her destiny to become who she truly is and wants to be.”

Chanel is also adding a complementary product, Coco Mademoiselle Hair Perfume, to the line on 22 February.   

The new Coco Mademoiselle campaign will run from March 2023.

Peak commented: “I never dreamed I would get the attention of such a reputable house, let alone the pleasure of working with and representing them. 

“I am looking forward to showing how versatile and timeless Chanel is.”

Peak is not the only star to be tapped by a big fragrance house recently. 

Euphoria star Hunter Schafer is the new face of Mugler’s Angel fragrance line.

She will front the brand’s new Angel Elixir EDP, which launches in March. 

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American model Emily Ratajkowski has been named the face of Viktor and Rolf’s Flowerbomb fragrance too. 

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