Thrifty Gen Zer brings the ’90s back with Richie’s Riches
Ali James, Shopper News
When Bryson Richie was 9 or 10 years old, he discovered expert thrifter Paul Cantu’s YouTube channel and he was hooked.
“I already knew thrift stores were a thing. My mom would find clothes for my little sister there,” said Richie. “Paul Cantu showed me how to find cool things and dress well at the thrift store.”
The day he turned 16, Richie said he got his driver’s license and went on his first solo thrifting trip. When his closet got too full, something no longer fit him or he knew someone wanted to buy a specific piece, then he would resell it.
“I didn’t really start buying to resell until a year or so later,” he said. “I already had a part-time job, so any day that I didn’t go to work right after school I had a circle of thrift stores I would do in Knoxville, three times a week.”
Richie sold predominantly via his Instagram account @_richiesriches_. “I was making consistent sales and gaining a following,” he said. “I would announce I was selling at a particular time and it would sell out right away. That was the beginning of 2021, when I started making real money from it.”
Additionally, Richie would set up at vendor markets around