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Review: Charlotte Tilbury Pillow Talk Matte Beauty Blush Wand

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Pillow Talk Matte Beauty Blush Wand

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They say: A new addition to the bestselling Pillow Talk product lineup from Charlotte Tilbury, this collection of four matte blush wands provides a pop of liquid-blush colour with a soft-focus matte finish.

We say: Our tester found these blush wands provided a really pretty wash of buildable, blendable coverage. A few dabs of the sponge-tip applicator, blended with a tool or fingertips, provided a nice soft pop to cheeks. The matte formula is perfect for those who prefer no sparkle, while also not leaving skin looking dull.

$52 | Charlottetilbury.com

Pupa Milano

Eyebrow Liner

They say: An “ultrafine” eyebrow pen that aims to recreate the “microblading effect” to provide the look of fuller, thicker brows. Available in three shades.

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We say: True to its claims, our tester found this pen provided small, hairlike strokes. She used the pen to fill in sparse areas of her brows and was pleased with how the product performed, remaining on skin without smearing or shifting and giving her brows the appearance of a definite density boost.

$26 | Pupamilano.ca 

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Clarins

Moisture-Rich Body Lotion

They say: A rich body lotion from the French brand Clarins that features shea butter, along with organic raspberry water, tamarind pulp acids and organic oat sugars to “intensely” nourish and hydrate skin.

We say: This lotion is surprisingly lightweight for such a hydrating formula, our tester reports. A small dollop applied to various areas of freshly cleansed and dried skin gave a nice veil of moisture that wasn’t sticky or heavy but left skin feeling

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How YouTube’s anti-haul videos have been given the TikTok makeover

By Alessandro Carrara
23-Feb-2023

The new deinfluencing trend is leaving many beauty brands worried about their reputation about product offering. What key steps can they take to navigate the new anti-consumer trend?

Deinfluencing has largely been brought about by years of economic instability

Deinfluencing has largely been brought about by years of economic instability

After over a decade of beauty influencer marketing, content creators have now taken to TikTok with the new deinfluencing trend.

A typical deinfleuncing video sees a TikToker or influencer name products they do like or outright hate from beauty brands, whilst also recommending competitor brands they prefer.

But the idea of opposing and calling out overconsumption through social media is also not a new concept.

Anti-haul videos, which are essentially a longer format of deinfluencing, have been featured on YouTube as far back as 2017.

So how does deinfluencing differ? And why has it emerged in 2023?

The term, which has been searched more 223 million times on TikTok, has struck a chord with consumers, with videos regularly receiving hundreds of thousands of views….


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Beauty pioneers’ plans for Web3

By Julia Wray
1-Aug-2022

VivaTech is a leading tech conference dedicated to innovation and start-ups in the beauty industry’s heartland of Paris, France. And some big names on the cosmetics and fragrance scene were in attendance

Beyond NFTs: Beauty pioneers' plans for Web3

If there is one industry that moves faster than beauty, with its forever-switching hues, textures and application ‘hacks’, it is tech.

So it stands to reason that the movers and shakers in our sector are not only adopting the latest methods of connecting with consumers, but adapting them in a way that is uniquely ‘beauty’.

The term Web3.0 was first coined by computer scientist Gavin Wood, one of the founders of the decentralised blockchain Ethereum, way back in 2014 and was quickly shortened by many to Web3.

Gaining traction since 2021 among cryptocurrency enthusiasts, it represents a version of the web where services are not hosted by a single company, but by everyone.

As a concept, it fits snugly with the more community-centric approach beauty players have been taking in recent years, encompassing crowdfunding, consumer-led product/brand development and the establishment of digital communities to generate content.

This year’s Viva Technology (or VivaTech) expo, held in Paris, France, from 15-18 June, brought together exhibitors and speakers from the likes of Apple, Linkedin, Snap Inc and Meta – and boasted an appearance from none other than the French President Emmanuel Macron. It also included three major players in beauty and beauty tech: L’Oréal Group, LVMH and Perfect Corp, and Cosmetics Business decided to do a deep dive into each company’s showcase at VivaTech 2022.


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