jewellery brand

Simple like JLo to custom like Alia: Wedding rings in vogue this season

When Jennifer Lopez recently flaunted her wedding ring – a simple white band – which was completely in contrast to the dazzling, extravagant rings the star has sported in the past, many would-be brides (and grooms too!) would have taken notes. When it comes to choosing wedding (or engagement) rings, social media platforms like Instagram and Pinterest serve as guides, say jewellers. They add that a lot of research now goes into deciding wedding or engagement rings. Ishu Datwani, director and founder of a jewellery brand, says, “Along with pictures or references of the wedding rings worn by celebrities, young couples pick up ideas from Pinterest and Instagram. We have a lot of customers who have done their research and are well aware of what they want. These are surely the most used mediums for designs and research for wedding rings.”

Deepika

Jewellery designers say that Deepika Padukone’s rectangle solitaire is quite popular among brides. (In picture) #DeepVeer on their wedding

Alia

Customised rings like Alia’s, with initials or symbols, are in vogue, say jewellers

‘There’s a dramatic increase in demand for custom-made jewellery’

Alia Bhatt’s customised wedding ring featured a hexagonal diamond on top of a band that had eight encrusted diamonds, symbolising Ranbir Kapoor’s lucky number. Many couples are now opting for something similarly personalised. Says Aanchal Goel, founder of a diamond jewellery brand, “We are seeing a demand for unique rings that reflect the couple’s individual style and their unique personality. We’ve seen a dramatic increase in the demand for custom-made jewellery. Clients are no longer content with mass-produced items, they want something specifically designed for them like infinity and stackable rings, which have a solitaire, or matching wedding bands, that offer a sense of unity and symmetry.” Adds Ambar Pariddi Sahai, jewellery designer and owner

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