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Burberry, Moncler and Mowalola Win London Fashion Week Online

LONDON — Online data tracked by influencer marketing platform Lefty showed that Burberry, Moncler and Mowalola were the top performers for this season’s London Fashion Week.

Burberry, which saw the debut of the brand’s creative director Daniel Lee’s first collection at Kennington Park, raked in $5.3 million worth of earned media value.

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Two of the brand’s ambassadors — Bright and Son Heung-min — contributed $1.9 million and $1.7 million worth of earned media value, respectively, to the most anticipated show this season in London.

The brand’s other ambassador, Jun Ji-hyun, doesn’t have an official account on Instagram, which means that online traffic generated by her at the Burberry show might not be able to be tracked as easily as the other two.

Son Heung-min and Jun Ji-hyun

Son Heung-min and Jun Ji-hyun

Moncler’s Genius takeover, which took place the same evening as Burberry, saw celebrities including Leonardo DiCaprio, Justin and Hailey Bieber, Serena Williams, and FKA Twigs, as well as 10,000 guests come together at the exhibition center Olympia London.

The London event was centered around “The Art of Genius,” allowing the nine collaborators — Alicia Keys, Pharrell Williams, Mercedes-Benz, Palm Angels, Frgmt, Adidas Originals, Salehe Bembury, Roc Nation, and Rick Owens — to reinterpret their own vision in a visually and immersive way.

The biggest online traffic driver for the extravaganza, however, was the South Korean star Hwang Min-hyun. He created $3.2 million worth of earned media value for Moncler and JW Anderson. His Instagram post about the Moncler event logged more than 835,000 likes and 3,960 comments.

Runway at Mowalola RTW Fall 2023 on February 18, 2023 in London

Mowalola fall 2023

In third place came Mowalola. The brand, designed by Nigerian-born fashion designer Mowalola Ogunlesi, offered a slew of parodies on logos, and pants that were the extreme of sagging trousers, which went viral on Instagram thanks

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Burberry and Raf Simons among big names to join 2022 London Fashion Week line up

Kendall Jenner walks for Burberry (Getty)

Kendall Jenner walks for Burberry (Getty)

The fashion-council” data-ylk=”slk:British Fashion Council” class=”link “British Fashion Council (BFC) has announced its strongest london-fashion-week” data-ylk=”slk:London Fashion Week” class=”link “London Fashion Week (LFW) lineup since before the pandemic.

Burberry and Raf Simons are among the big names to join the shows, which will take place between 16 and 20 September this year.

JW Anderson will also share its newest collections, and LFW regulars like Richard Quinn, Erdem, and Simone Rocha are back on the roster.

The provisional schedule was released by BFC on Monday (25 July), and it will mark Simons first showing at the event.

“It’s been a dream for a while to show in London — a city where fashion and creativity is omnipresent in the streets, and where I see exceptional people with a strong unique style,” Simons, who is also the co-creative director at Prada, said in a statement.

He added: “I’m extremely excited that this dream is becoming a reality now, and I’m very happy to welcome the amazing people and faces that make up the London scene to my show. Can’t wait to see you and dance the night away.”

In total, there will be 110 brands presenting their spring 2023 collections across the long weekend, including newcomers like Chopova Lowena and Di Petsa.

Burberry will make its first return to LFW since before the pandemic. It held its first catwalk show in March this year, but it took place two weeks after the February LFW.

Kate Middleton favourite Emilia Wickstead will also show her latest collection, and designers like Molly Goddard, Halpern, Richard Malone and Huishan Zhang are on the line up.

While the full schedule will be released mid-August, Simons is expected to show at 8pm on the first day of

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Raf Simons, Burberry, JW Anderson to Show During London Fashion Week

Raf Simons will be making its London runway debut this September during the upcoming London Fashion Week, the British Fashion Council revealed Monday with its provisional schedule.

“It’s been a dream for a while to show in London — a city where fashion and creativity is omnipresent in the streets, and where I see exceptional people with a strong unique style,” said the Prada co-creative director.

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“I’m extremely excited that this dream is becoming a reality now, and I’m very happy to welcome the amazing people and faces that make up the London scene to my show. Can’t wait to see you and dance the night away,” added the Belgian designer.

Some 110 brands will be presenting their spring 2023 collections during the five-day event from Sept. 16 to 20.

Burberry, now under new chief executive officer Jonathan Akeroyd, will return to the official calendar with a physical show format after showing digitally for two years due to the COVID-19 pandemic. The brand staged its first physical show after the pandemic off schedule in March earlier this year.

Other brands set to return include JW Anderson, Emilia Wickstead, Erdem, Huishan Zhang, Molly Goddard, Rejina Pyo, Roskanda, Halpern, and Simone Rocha, LVMH Prize winners Nensi Dojaka and S.S. Daley, as well as brands including Richard Malone, Supriya Lele, Knwls, Chopova Lowena, Susan Fang, Pronounce, David Koma, 16Arlington, Daniel Fletcher and Edward Crutchley.

The BFC Newgen show space will continue to be at The Old Selfridges Hotel to provide affordable show space for emerging talents including Asai, Chet Lo, Eftychia, Paolo Carzana, Ancuta Sarca, Stefan Cooke, Yuhan Wang, Sinéad O’Dwyer, Leo Carlton, Di Petsa, Faben, Helen Kirkum, Masha Popova and Harri.

This season, big brands are showing at the beginning of LFW, which is set to drive

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Raf Simons will be showing at London Fashion Week 2022

Today the British Fashion Council released a provisional schedule for the upcoming London Fashion Week, which will take place in mid-September. LFW will see some 110 brands present their Spring/Summer 2023 collections across five days, which will offer both menswear and womenswear.

One announcement bound to get the fashion pack jovial on this dreary Monday is that Raf Simons – who has shown in Paris and New York City in the past – will be coming to the UK and using the platform to present his latest collection. The Belgian designer and co-creative director of Prada will fill the 8pm slot on the first day of LFW on Friday 16 September, and in a statement released today said: “It’s been a dream for a while to show in London – a city where fashion and creativity is omnipresent in the streets, and where I see exceptional people with a strong unique style. I’m extremely excited that this dream is becoming a reality now, and I’m very happy to welcome the amazing people and faces that make up the London scene to my show. Can’t wait to see you and dance the night away.”

Simons, who kickstarted his brand in 1995, will join the likes of British designers Erdem, Daniel W Fletcher and SS Daley, who typically always use London Fashion Week to present their collections, as well as Burberry and JW Anderson, the latter of which returns to the city following a stint showing its collections in Paris.

The announcement that Simons, and indeed JW Anderson, are showing in the capital is an exciting one for London’s fashion scene. Not only could you expect the likes of A$AP Rocky, who has long been a Simons fan, to bring his entourage to the show, but it also gives London a larger,

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Everything You Need To Know About SS23

London Fashion Week will be back in September for the Spring/Summer shows, running from September 16 to 20. More than 100 designers have been confirmed on the provisional hybrid digital-physical schedule, released by the British Fashion Council.

The upcoming instalment marks Burberry’s return to the LFW calendar, after a digital-only hiatus, and Raf Simons, who has previously shown his collections in Paris and New York, will make his LFW debut too.

As for the BFC NewGen show space, it will return to The Old Selfridges Hotel – the same location that hosted the biggest real-life shows at last year’s spring offering. Back then, more than half of collections were presented digitally due to the ongoing Covid-19 pandemic.

In addition to physical shows being more prevalent this time around, the return of the BFC’s city-wide celebration – a curated programme of events focused on ‘inclusivity and consciousness’ – is just one of the reasons LFW will be extra special this year (there’s more on this below).

Here’s everything you need to know about London Fashion Week Spring/Summer 23:

Which designers will be showing collections at the London Fashion Week Spring/Summer 2023 shows?

The provisional schedule for LFW SS23 has revealed that brands such as Emilia Wickstead, Erdem, JW Anderson, Huishan Zhang, Molly Goddard and Simone Rocha will be debuting their collections for the season.

They will be joined by the likes of Burberry, Raf Simons, Molly Goddard, Rejina Pyo and Roksanda.

london fashion week 2022

Victor VIRGILEGetty Images

Fashion Fund winner Richard Quinn is set to return to the LFW calendar, as well as Fashion Trust recipients Completedworks, Richard Malone, Supriya Lele and Tove.

Raf Simons will present his collection physically, and shows including Molly Goddard, Burberry, JW Anderson, Simone Rocha, Erdem and Roksanda will also be held in real life.

A final LFW

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Raf Simons and Burberry join London Fashion Week lineup

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London Fashion Week has unveiled its strongest September lineup since before the pandemic, including a debut from Raf Simons and the return of power players Burberry and JW Anderson, the LVMH-backed namesake label of the designer who also oversees Loewe.

Emerging brands Chopova Lowena and Di Petsa — who do not usually show at fashion week — will also join the LFW schedule this season, alongside returning regulars such as Richard Quinn, Erdem, Rejina Pyo and Simone Rocha, according to the provisional schedule released today by the British Fashion Council (BFC), taking place from Friday 16 to Tuesday 20 September.

It marks a turning point for London Fashion Week, which while known for its creativity and supporting emerging talent through programmes such as BFC’s Newgen programme and Lulu Kennedy’s Fashion East, has recently struggled to attract big names, with JW Anderson and Victoria Beckham in Paris, and Alexander McQueen off-schedule in New York. “The lockdowns made it almost impossible for people to travel to London during Covid,” says Sarah Mower, Vogue chief critic and the BFC’s ambassador for emerging talent. “It’s been trendy to show wherever and whenever, and on different platforms.”

Burberry, the UK’s biggest luxury brand, has been particularly missed because of its ability to attract fashion’s key international editors and buyers. In March, the brand staged its first physical catwalk since before the pandemic in London, but chose to do it two weeks after LFW aligned with the Bafta and film awards season. At the time, Fashion East’s Kennedy told Vogue Business it was a “pity” because Burberry’s presence on the LFW schedule creates a “knock-on of positives” for emerging designers.

The addition of Prada co-creative director Simons, who normally shows his namesake label in

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