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Thrifty Gen Zer brings the ’90s back with Richie’s Riches

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Thrifty Gen Zer brings the ’90s back with Richie’s Riches

Ali James, Shopper News

When Bryson Richie was 9 or 10 years old, he discovered expert thrifter Paul Cantu’s YouTube channel and he was hooked.

“I already knew thrift stores were a thing. My mom would find clothes for my little sister there,” said Richie. “Paul Cantu showed me how to find cool things and dress well at the thrift store.”

Bryson Richie is all set to open Richie’s Riches at 5503 N. Broadway in Fountain City. His best friend, Al @Alonzo.macaroni, created the store logo and painted the eye-catching window design.

Bryson Richie is all set to open Richie’s Riches at 5503 N. Broadway in Fountain City. His best friend, Al @Alonzo.macaroni, created the store logo and painted the eye-catching window design.

The day he turned 16, Richie said he got his driver’s license and went on his first solo thrifting trip. When his closet got too full, something no longer fit him or he knew someone wanted to buy a specific piece, then he would resell it.

“I didn’t really start buying to resell until a year or so later,” he said. “I already had a part-time job, so any day that I didn’t go to work right after school I had a circle of thrift stores I would do in Knoxville, three times a week.”

“I want it to be a hangout spot, where people don’t feel like they have to come in and spend money, they can just come in and browse. I’ll have movies on all of the time."

“I want it to be a hangout spot, where people don’t feel like they have to come in and spend money, they can just come in and browse. I’ll have movies on all of the time.”

Richie sold predominantly via his Instagram account @_richiesriches_. “I was making consistent sales and gaining a following,” he said. “I would announce I was selling at a particular time and it would sell out right away. That was the beginning of 2021, when I started making real money from it.”

Richie’s Riches most collectible T-shirts on display.

Richie’s Riches most collectible T-shirts on display.

Additionally, Richie would set up at vendor markets around

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